Last night I went to watch the private screening of Before The Flood, a climate change documentary by Leonardo Dicaprio and National Geographic. Besides concerns about our planet and the way we are living, something else resonated with me. The issue of how we make people more aware of this problem and, most importantly, take action. One of my immediate answers to solve this problem was to run a good marketing campaign, but one that is different from what we have done so far.

One of the top mistakes made by business owners that are new to the online world, is to ignore that website designs need to be conversion optimized. Many are just happy getting a website that looks good, without considerating that it takes more than a pretty website to sell. It takes a well optimized design to make a sell. Then, after launching, they encounter visitor issues such as:

How do you manage to keep your side-projects on track? After multiple failed attempts to keep on track, I think I’ve found a system of rules that is working for me. Here it is…