How to Get People To Care About Global Warming and Other Issues

Last night I went to watch the private screening of Before The Flood, a climate change documentary by Leonardo Dicaprio and National Geographic. Besides concerns about our planet and the way we are living, something else resonated with me. The issue of how we make people more aware of this problem and, most importantly, take action. One of my immediate answers to solve this problem was to run a good marketing campaign, but one that is different from what we have done so far.

I will not debate here if global warming is true or not, I will just suggest a solution to spread the word and motivate people to take action. Allow me to elaborate...

Global warming, abused animals, cigarettes...do you know what they have in common? They all carry negative consequences. This negativity is the usual highlight of each their marketing campaigns: an ill person, a damaged world, scarcity of animals. The problem with using such negativity in marketing is that, although it can be impactful at the beginning, people later avoid it or become sort of immune to it. We have enough issues of our own and watching even more issues can become draining. This is why many people avoid watching the news.

The Solution

Since we try to stay away from negativity and the sadness, let's embrace the positive! Let's twist things around and show how the world can be a better place without those bad things. Let's motivate people to take action by inspiring them with the good and not with the bad. Healthier people, happier animals, better environment.

What do you think?

#LateNightThoughts #30DayChallenge

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