Alarm ringing, a small growl, an internal debate: Maybe 2 more minutes? Maybe 5? Maybe not...

Everyone has business ideas. Maybe you think you have a great business idea...and hey! you might be right. Your idea may be indeed great, but that doesn't mean the world is ready for it. That's why you should validate your idea first. Validating a business idea doesn't only tell you if there's demand for it, but can also tell you if the demand is big enough to start a business. Depending on your validation results, you'll know how to approach the market and tailor your offering.

While setting up your online marketing strategy, it’s important to consider that each marketing channel will target people in different stages of the buying decision who will have different intents. Sometimes, you will even reach people that are not considering buying the product or service you’re offering.