Who is your business for?
If it's for everyone, then it's for no one.
The importance of category marketing
Many businesses attempt to grow by generalizing their message to appeal to a wider audience. In doing so, they miss the power of content personalization which is key in creating messages that actually encourage users to take action.
Category Marketing is a term that I coined to refer to such type of marketing which focuses on highly targeted strategies. Whether you have a niche business or not, you can benefit from this approach to get more out of all your marketing efforts.
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The Psychology Behind Marketing
Marketing is very much like Psychology. As a marketer, you have to study and understand your target market to find what motivates and interests them at a deeper level.
Do not underestimate the power of marketing from day one. Allocate a budget for it and don’t be afraid to test different strategies. Test, test some more, analyze, and repeat. If you'd like to get feedback about your marketing strategy or you're looking for help to grow your business, fill out the form below.